October 9, 2025: Internal launch in Grenoble, Madrid, Varsaw, Utrecht and beyond!
This October 9th marks an important day for the teams.
All employees from each office in each country gather to discover our new brand identity. Some have been there for 30 years. Others joined the adventure more recently through the Sislog or OIL acquisitions.
In Grenoble (historic headquarters), Lyon, Utrecht, Madrid, Milan, Warsaw and even in the United States, everyone discovers the new Hardis Supply Chain brand entity, including a new logo, new graphical charter, new names of solutions and a new signature
The moment truly matters. Managing the attachment to Reflex has been at the very heart of the project. For many, Reflex represents years of fieldwork, go-lives and shared successes. The promise was simple: honour what Reflex embodies, break nothing in the product or organisation, and make the future clearer.
Just under a month later, on November 4th, Hardis Supply Chain becomes official.
Why Reflex Logistics needed to evolve
From the first project undertaken in 1994 with a major French 3PL until today, Reflex WMS has grown at the pace of its customers.
The WMS has established itself as a reference for medium to complex deployments in demanding logistics environments. This trust was built through direct contact with the field.
Then logistics changed scale. Organisations can no longer manage isolated sites. They’re digitising, coordinating networks that must function as a single system, with shared visibility and real-time decisions.
The company has supported this movement and invested heavily. International expansion with now operations and teams all over Europe and in the United States, integration of Sislog WMS to strengthen Spain, acquisition of the OIL OMS to orchestrate omnichannel orders and operations… Reflex WMS has evolved from a mature WMS into the cornerstone of an extended platform that includes OMS, transport, network and collaboration capabilities. The solution is now delivered as SaaS on Google Cloud, ensuring controlled version upgrades, enhanced security and reduced deployment times.
In 2024, three brands coexisted: Reflex Logistics, Sislog, OIL. Each with its own history, customer base, business expertise and recognition. But the market struggled to read the whole picture. Internal teams were juggling between three identities.
2025 becomes the year of alignment. Reflex, Sislog and OIL come together under Hardis Supply Chain.
We have always been the heart of logistics. Our promise is simple: put innovation, expertise, and passion at the service of our customers. By moving forward together, connected, we can deliver more: more value, more resilience, and more impact. For our customers, for the people they serve, and for what’s next.
What the market tells us
To step outside our bubble, we wanted to confront our convictions with reference analyses.
Gartner’s 2025 WMS Magic Quadrant summarises our various analyses well and confirms certain pivots. Supply Chain leaders now evaluate the ability to operate distributed networks, integration and cloud architecture.
Here are the figures that particularly caught our attention:
- 82% of organisations are increasing their supply chain IT budgets, with 24% doing so significantly
- 92% are investing or planning to invest in robotics within two years
- 31% place AI among their top three priorities
- More than 80% of new WMS implementations choose cloud
The market is shifting from isolated sites to orchestrated networks. WMS is entering a renewal phase. Our brand, offerings and developments must align with this reality.
Cloud WMS, AI integration and open solution
The WMS is designed to operate at global scale from the start. The infrastructure relies on a technology partnership with Google Cloud. This foundation guarantees global availability, rapid deployments and data alignment for the most complex projects.
AI has been integrated for years and remains pragmatic. It saves time and reduces errors with concrete use cases covering forecasting, allocation, slotting, real-time recommendations.
AI has become essential, but useful above all. We’re moving from a WMS to an extended WMS that orchestrates network, transport and collaboration, and helps teams adapt quickly. Assistants that speak the business language guide configuration, secure go-lives and accelerate adoption and productivity.
The architecture remains open by design. Whether today’s or tomorrow’s solutions, robotics, IoT and third-party systems integrate as native building blocks thanks to standard connectors. No technological lock-in but rather an agnostic solution. Choices remain reversible.
Automation works smoothly, whatever the chosen technology combination. The operator experience takes priority. One single version of reality from headquarters to the loading dock. Field teams speak the same language, rely on the same indicators, follow the same processes.
The three pillars of Hardis Supply Chain
Inspire. Connect. Deliver.
For Hardis Supply Chain, the operator and people remain at the heart of Supply Chain organisations’ challenges.
Technology serves the teams, not the other way round.
Inspire extends the Reflex DNA: inspiring transformation through innovation and expertise, giving momentum to teams and helping them lead change.
Connect makes the ecosystem work as a whole: people, processes, data and technologies are unified into a fluid network, from commerce to fulfilment, from OMS to WMS, with real-time coordination.
Deliver keeps the promise in the field: performance and trust on a daily basis, each order becoming an experience through visibility, cloud, AI and automation — for operations ready for what’s next.
The new product nomenclature
Reflex WMS becomes Hardis WMS – Supply Chain Execution
OIL becomes Hardis OMS – Supply Chain Commerce
Reflex Visibility becomes Hardis SC Network – Supply Chain Network
Simple and clear names, usable everywhere. A catalogue that’s easy to navigate. Building blocks are activated at the right time according to priorities, without forced march.
How the change was conducted
First debate: Start with a completely new name or capitalise on the Hardis brand? The decision retains the existing trust capital whilst clarifying the product scope.
Second debate: Get support from external agencies to move fast or rely on internal skills to lead such a project? The internal route was chosen.
In parallel, three safeguards were put in place:
- Clean redirects and SEO monitoring to preserve web visibility
- Transition kit for teams and customers, templates, guides, updated materials
- Product–marketing–delivery committee to make quick decisions and verify each message through the lens of field reality
Concrete challenges:
- Integrating SISLOG without losing its local anchoring in Spain
- Preserving OIL’s market recognition, referenced in the 2025 OMS Magic Quadrant, whilst clarifying its role within the suite
- Managing strong attachment internally but also among our customers
What changes and what doesn’t change
What changes:
A single brand. Readable product names. A coherent narrative across all channels.
What doesn’t change:
The teams and contacts. The solutions and their roadmaps. Support and service commitments. The way we work day-to-day. Production environments continue to run. Product trajectories continue.
November 4, 2025: official launch
Moving under one banner clarifies the picture for all deployments, without changing the product or teams.
The ambition remains intact: simplify orchestration at network scale, extend it when necessary and measure it effortlessly, as close to the field as possible. Inspire. Connect. Deliver.